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	<title>BrianA</title>
	<link>https://brianabadia.com</link>
	<description>BrianA</description>
	<pubDate>Mon, 30 Dec 2024 04:14:19 +0000</pubDate>
	<generator>https://brianabadia.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://brianabadia.com/Home</link>

		<pubDate>Thu, 15 Nov 2018 05:35:02 +0000</pubDate>

		<dc:creator>BrianA</dc:creator>

		<guid isPermaLink="true">https://brianabadia.com/Home</guid>

		<description>
The secret of getting ahead is getting started.—&#38;nbsp;Mark Twain










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		<title>Featured Projects</title>
				
		<link>https://brianabadia.com/Featured-Projects</link>

		<pubDate>Thu, 15 Nov 2018 05:35:02 +0000</pubDate>

		<dc:creator>BrianA</dc:creator>

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		<description>
	Corolla HatchbackToyotaCampaign
&#60;img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/325cee7ddba1ec54baa7444fd9771fcdda353c79a340475426e2b2946aef3bb3/IMG_8905-2.JPG" data-mid="28555909" border="0"  src="https://freight.cargo.site/w/1000/i/325cee7ddba1ec54baa7444fd9771fcdda353c79a340475426e2b2946aef3bb3/IMG_8905-2.JPG" /&#62;

Fold Your MusicPopClickPrint
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&#60;img width="1599" height="899" width_o="1599" height_o="899" data-src="https://freight.cargo.site/t/original/i/3ed923f773b46681f5263a41fdcd04c9a9de1ad7eaed050caa9609a893810542/2018-11-20_21-16-30_085.jpg" data-mid="52368553" border="0"  src="https://freight.cargo.site/w/1000/i/3ed923f773b46681f5263a41fdcd04c9a9de1ad7eaed050caa9609a893810542/2018-11-20_21-16-30_085.jpg" /&#62;
Fooster
Design and Directing
&#60;img width="2420" height="1324" width_o="2420" height_o="1324" data-src="https://freight.cargo.site/t/original/i/b3d791f1dda010945aaf93e71ddfc21cdf2c838606ce084237a560ba0d45b188/fooster-thumbnail.png" data-mid="249783707" border="0"  src="https://freight.cargo.site/w/1000/i/b3d791f1dda010945aaf93e71ddfc21cdf2c838606ce084237a560ba0d45b188/fooster-thumbnail.png" /&#62;
Corolla FamilyToyota
Digital Video&#60;img width="1907" height="1067" width_o="1907" height_o="1067" data-src="https://freight.cargo.site/t/original/i/d876ac0dfd4281b2ead33c90b271b4f341e3dbd186d6d4ebbef980fdb6f93610/Screen-Shot-2022-02-14-at-5.37.27-PM.png" data-mid="133503309" border="0"  src="https://freight.cargo.site/w/1000/i/d876ac0dfd4281b2ead33c90b271b4f341e3dbd186d6d4ebbef980fdb6f93610/Screen-Shot-2022-02-14-at-5.37.27-PM.png" /&#62;
DistractionWeSaveLives.org
Digital video + Radio&#60;img width="1915" height="1004" width_o="1915" height_o="1004" data-src="https://freight.cargo.site/t/original/i/5a1290e57816c0c5ed4d97b05819a0be9eb49aa56e61cdc11bf7ae3f8d6f46cc/Screen-Shot-2022-03-01-at-10.58.15-AM.png" data-mid="135007273" border="0"  src="https://freight.cargo.site/w/1000/i/5a1290e57816c0c5ed4d97b05819a0be9eb49aa56e61cdc11bf7ae3f8d6f46cc/Screen-Shot-2022-03-01-at-10.58.15-AM.png" /&#62;
Web DesignVarious Personal Projects&#60;img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/01bd8a004ed325a90108ab24ffdeb73285bafacaa1b21c2597f096ddac164a8b/personal.png" data-mid="125581503" border="0"  src="https://freight.cargo.site/w/1000/i/01bd8a004ed325a90108ab24ffdeb73285bafacaa1b21c2597f096ddac164a8b/personal.png" /&#62;


	The Game of FeelingsCoca ColaCampaign
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/4349657748e8b93f8bb87fe75c06a9f12d372472fb72c62395a21fa2c6b26536/girl_1500.jpg" data-mid="28556060" border="0"  src="https://freight.cargo.site/w/1000/i/4349657748e8b93f8bb87fe75c06a9f12d372472fb72c62395a21fa2c6b26536/girl_1500.jpg" /&#62;
Corolla CrossToyota
 Campaign&#60;img width="1812" height="1280" width_o="1812" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e745e9d8b40d2414d3fed3c6886b5a408f84b268a594d02e164913f924112599/Screen-Shot-2022-02-14-at-5.38.56-PM.png" data-mid="133503382" border="0"  src="https://freight.cargo.site/w/1000/i/e745e9d8b40d2414d3fed3c6886b5a408f84b268a594d02e164913f924112599/Screen-Shot-2022-02-14-at-5.38.56-PM.png" /&#62;

InterferenceFord&#38;nbsp;
Print&#60;img width="1942" height="1258" width_o="1942" height_o="1258" data-src="https://freight.cargo.site/t/original/i/94ca2e64c900c08f35f9f7a2bb82457fcc5353227ef3297282f05062151f06c6/Screen-Shot-2018-11-15-at-2.36.05-PM.png" data-mid="28610537" border="0"  src="https://freight.cargo.site/w/1000/i/94ca2e64c900c08f35f9f7a2bb82457fcc5353227ef3297282f05062151f06c6/Screen-Shot-2018-11-15-at-2.36.05-PM.png" /&#62;
FeelingsReliantWorld Cup 2026
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AbsurdityTwixVideo
&#60;img width="3360" height="2100" width_o="3360" height_o="2100" data-src="https://freight.cargo.site/t/original/i/ab32e1b3cbac013c6a6e5b308cc11143b3147ab3b59716c0c77439c53fd068d5/TWIX.png" data-mid="28586422" border="0"  src="https://freight.cargo.site/w/1000/i/ab32e1b3cbac013c6a6e5b308cc11143b3147ab3b59716c0c77439c53fd068d5/TWIX.png" /&#62;SiennaToyota
Campaign
&#60;img width="1912" height="1074" width_o="1912" height_o="1074" data-src="https://freight.cargo.site/t/original/i/a7a88e786662a246bdcef9e6af021b40b1fedeaf06c1d412758baf52b1d1e83f/Screen-Shot-2021-11-30-at-5.14.49-PM.png" data-mid="126104081" border="0"  src="https://freight.cargo.site/w/1000/i/a7a88e786662a246bdcef9e6af021b40b1fedeaf06c1d412758baf52b1d1e83f/Screen-Shot-2021-11-30-at-5.14.49-PM.png" /&#62;

Personal ProjectsFilm Director
&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d5d2210d312d21390caeb44a7dbf15183fa83c2892a8e6683b53337e8ce5b567/Brian-in-the-snow.JPG" data-mid="105514524" border="0" alt="PERSONAL PROJECTS" data-caption="PERSONAL PROJECTS" src="https://freight.cargo.site/w/1000/i/d5d2210d312d21390caeb44a7dbf15183fa83c2892a8e6683b53337e8ce5b567/Brian-in-the-snow.JPG" /&#62;





Let’s Talk ︎
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	<item>
		<title>performance</title>
				
		<link>https://brianabadia.com/performance</link>

		<pubDate>Mon, 30 Dec 2024 04:14:19 +0000</pubDate>

		<dc:creator>BrianA</dc:creator>

		<guid isPermaLink="true">https://brianabadia.com/performance</guid>

		<description></description>
		
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	<item>
		<title>Corolla Hatchback</title>
				
		<link>https://brianabadia.com/Corolla-Hatchback</link>

		<pubDate>Thu, 15 Nov 2018 05:35:03 +0000</pubDate>

		<dc:creator>BrianA</dc:creator>

		<guid isPermaLink="true">https://brianabadia.com/Corolla-Hatchback</guid>

		<description>GCD: &#38;nbsp;&#38;nbsp; Verónica Elizondo
AD: &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; Fernando Lanças
CW: &#38;nbsp; &#38;nbsp;&#38;nbsp; Brian AbadiaThe All-New Corolla HatchbackToyota wanted to change the perception of the Corolla and embrace a younger target. The best opportunity to do so was the launch of a vehicle that hasn’t been seen for more than 20 years: the Corolla Hatchback.
Under the concept “Greater Than,” we used the unexpected launch to state that minorities (our Corolla Hatchback), when summed up, are greater than the majority (common cars). To do so in a celebratory way, we created an anthem-kind of spot where we portray minorities that prevail over the majority of people.




	GameceptionFor an innovative approach to mobile media, we created 15-second games that would be served to our target audience while they were playing free mobile games.
To leverage the gaming universe, we adapted our visuals and interactions for these pieces to give users a fun, non-intrusive experience while playing a game on their phones.


&#60;img width="1280" height="1780" width_o="1280" height_o="1780" data-src="https://freight.cargo.site/t/original/i/c2434f7d4bc6d5c230978c13510b3dd21f1920b71a8aded8e47e7ed73650034a/2.jpg" data-mid="28555588" border="0"  src="https://freight.cargo.site/w/1000/i/c2434f7d4bc6d5c230978c13510b3dd21f1920b71a8aded8e47e7ed73650034a/2.jpg" /&#62;
&#60;img width="1280" height="1780" width_o="1280" height_o="1780" data-src="https://freight.cargo.site/t/original/i/65ccc13294529cb0bbcdd323fa0d0bf73c9966eaf60596785b5215272756d61b/168hp1.jpg" data-mid="28555589" border="0"  src="https://freight.cargo.site/w/1000/i/65ccc13294529cb0bbcdd323fa0d0bf73c9966eaf60596785b5215272756d61b/168hp1.jpg" /&#62;


	




	


	The webAR ExperienceTo allow the audience to see and interact with the product, we created the industry's first AR unit that doesn’t require an app.As we launched it as a mobile banner, the experience allowed users not only to see the car but also to walk around it, zoom in, and turn it around to explore every aspect of the vehicle.



	Battle of the ShopsFacebook LIVE

	To start tapping into the car tuning and racing space, we used the boldness of the Corolla Hatchback along with drifting drivers Jhonnattan Castro and Fredric Aasbø.
To make it as real as it gets, we created a reality-TV-style social event where 2 Hispanic car shops from East LA would each get a hatchback and tune them within a limited time and budget for our drivers to race, LIVE on Facebook.

 In the end, we had 313K views and counting. 
 You can watch the whole race here on Facebook.



	The Song: ÚnicaThe song for this campaign – that got stuck in your head – was co-created with an up-and-coming Dominican/Brazilian singer and songwriter: Jarina de Marco.

As we wanted this campaign to feel real and natural to our audience, we invited her to write a song that would translate what it means to be so unique, so she graced us with Única. Check her work on YouTube.
Besides appearing as a quick cameo in our Anthem video, the partnership worked so well that Toyota decided to extend this integration with the artist, bringing her to the Toyota Música ambient, where the brand sponsors upcoming artists as it did in the past with J Balvin.

	




&#60;img width="1445" height="1296" width_o="1445" height_o="1296" data-src="https://freight.cargo.site/t/original/i/52af9a4ff56005dc3d182bfb30687a4a6b357d88a58e53861b50542530886f75/jarina.jpg" data-mid="28555741" border="0"  src="https://freight.cargo.site/w/1000/i/52af9a4ff56005dc3d182bfb30687a4a6b357d88a58e53861b50542530886f75/jarina.jpg" /&#62;


	
Launching an Artist

Finally, to embrace our concept more broadly, we partnered with Telemundo to launch our song and our artist, Jarina de Marco, at the Latin American Music Awards.
To do so, Telemundo produced a music video for our song Única, in which we portrayed minorities who were part of our campaign.
The song is available for streaming on Spotify, iTunes, and the music video can be watched on YouTube.
	




	We also did some color testing. Lots of it.&#38;nbsp;
This is a sample from our DoP, Kalid
	




&#60;img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/4a5d89c117c9921c34840a77f425e45d571971b9a9315e115bd16134f72f22c8/IMG_8921-2.JPG" data-mid="28555519" border="0"  src="https://freight.cargo.site/w/1000/i/4a5d89c117c9921c34840a77f425e45d571971b9a9315e115bd16134f72f22c8/IMG_8921-2.JPG" /&#62;
&#60;img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/b9ca5bc7d64fcf99e87525a49ca12e0dbbfbeccaafcf04c9d77bf816a7462b1d/IMG_8845-2.JPG" data-mid="28555520" border="0"  src="https://freight.cargo.site/w/1000/i/b9ca5bc7d64fcf99e87525a49ca12e0dbbfbeccaafcf04c9d77bf816a7462b1d/IMG_8845-2.JPG" /&#62;
&#60;img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/bdcb395836c391eb008a45d862b676b8ddea0860c7d83890c4d055394b5fc873/IMG_8847-2.JPG" data-mid="28555532" border="0"  src="https://freight.cargo.site/w/1000/i/bdcb395836c391eb008a45d862b676b8ddea0860c7d83890c4d055394b5fc873/IMG_8847-2.JPG" /&#62;
&#60;img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/325cee7ddba1ec54baa7444fd9771fcdda353c79a340475426e2b2946aef3bb3/IMG_8905-2.JPG" data-mid="28555522" border="0"  src="https://freight.cargo.site/w/1000/i/325cee7ddba1ec54baa7444fd9771fcdda353c79a340475426e2b2946aef3bb3/IMG_8905-2.JPG" /&#62;
&#60;img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/bdcb395836c391eb008a45d862b676b8ddea0860c7d83890c4d055394b5fc873/IMG_8847-2.JPG" data-mid="28555532" border="0"  src="https://freight.cargo.site/w/1000/i/bdcb395836c391eb008a45d862b676b8ddea0860c7d83890c4d055394b5fc873/IMG_8847-2.JPG" /&#62;
&#60;img width="1024" height="719" width_o="1024" height_o="719" data-src="https://freight.cargo.site/t/original/i/6c437d3e67fe3c352568e87d028dd4eb0eec78b91ff687607b1da568a30db25e/IMG_8827-2.JPG" data-mid="28555529" border="0"  src="https://freight.cargo.site/w/1000/i/6c437d3e67fe3c352568e87d028dd4eb0eec78b91ff687607b1da568a30db25e/IMG_8827-2.JPG" /&#62;


	
	In the end, it wasn’t like a movie. It was a movie.&#38;nbsp;
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	<item>
		<title>The Game of Feelings</title>
				
		<link>https://brianabadia.com/The-Game-of-Feelings</link>

		<pubDate>Thu, 15 Nov 2018 05:35:06 +0000</pubDate>

		<dc:creator>BrianA</dc:creator>

		<guid isPermaLink="true">https://brianabadia.com/The-Game-of-Feelings</guid>

		<description>
	
	
 AD: Fernando Lanças&#38;nbsp; 
CW: Brian Abadia
The Game of Feelings
Coca Cola


This was the official total-market campaign for Coca-Cola Copa America Centenario 2016. 
The "Game of Feelings" campaign started as a social media video. This production then became the official TV spot for the US General and Hispanic markets, as well as the LATAM market. This campaign replaced all Coca-Cola communications for this initiative. 

18+ different videos were developed to represent the participating countries in the Copa America in 2016. The spot ran on major networks such as ESPN, BeIN Sports, Fox Sports, and Univision. It was also displayed in Times Square and is now the official worldwide campaign for all soccer-related initiatives of the brand in 2016.

	Social &#38;amp; DigitalTo leverage the content and be present in social media for every country that played in the Copa America, we created targeted content. 18+ pieces made fans come together, like, share, and cheer.




	







Director’s CutAnd we also received a great surprise from the director, Simón Brand, his cut.&#60;img width="1394" height="1240" width_o="1394" height_o="1240" data-src="https://freight.cargo.site/t/original/i/281b6b6eec0c9bcd83806969d5bb39a03e04f072267c463f7ef2c58c86b37d83/Coke-gallery.jpg" data-mid="28586534" border="0"  src="https://freight.cargo.site/w/1000/i/281b6b6eec0c9bcd83806969d5bb39a03e04f072267c463f7ef2c58c86b37d83/Coke-gallery.jpg" /&#62;</description>
		
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		<title>Fold Your Music</title>
				
		<link>https://brianabadia.com/Fold-Your-Music</link>

		<pubDate>Thu, 15 Nov 2018 05:35:05 +0000</pubDate>

		<dc:creator>BrianA</dc:creator>

		<guid isPermaLink="true">https://brianabadia.com/Fold-Your-Music</guid>

		<description>
	CCO: Claudio LimaAD: Gabriela RogersCW: Brian Abadia
	PopClik introduced a foldable headphone to the market; to launch them, we enlisted an origami artist to create musical instruments and showcase this feature.




	&#60;img width="1500" height="1058" width_o="1500" height_o="1058" data-src="https://freight.cargo.site/t/original/i/e949686e0a8998b4cecde989224f646f47f3722f061aa497bf731cee233285a6/pop1.jpg" data-mid="28592002" border="0"  src="https://freight.cargo.site/w/1000/i/e949686e0a8998b4cecde989224f646f47f3722f061aa497bf731cee233285a6/pop1.jpg" /&#62;


&#60;img width="1500" height="1058" width_o="1500" height_o="1058" data-src="https://freight.cargo.site/t/original/i/2c8fe72bea77009eaa55331caba528b9184418189f1db2b09ee4e51aa388f82e/Pop3.jpg" data-mid="28591999" border="0"  src="https://freight.cargo.site/w/1000/i/2c8fe72bea77009eaa55331caba528b9184418189f1db2b09ee4e51aa388f82e/Pop3.jpg" /&#62;
Origami artist: Gonzalo García
&#60;img width="1500" height="1058" width_o="1500" height_o="1058" data-src="https://freight.cargo.site/t/original/i/70453e6c5f4c1b60860ced1d85e9dc677b2c5e763116bd4c9d336cb25db8a543/Pop2.jpg" data-mid="28592001" border="0"  src="https://freight.cargo.site/w/1000/i/70453e6c5f4c1b60860ced1d85e9dc677b2c5e763116bd4c9d336cb25db8a543/Pop2.jpg" /&#62;

</description>
		
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	<item>
		<title>Interference</title>
				
		<link>https://brianabadia.com/Interference</link>

		<pubDate>Thu, 15 Nov 2018 22:34:33 +0000</pubDate>

		<dc:creator>BrianA</dc:creator>

		<guid isPermaLink="true">https://brianabadia.com/Interference</guid>

		<description>
ECD: Ivan Calle
ACDs: Santiago Rivillas, Jorge Jacome, and Frank Lozada
AD: Christian Duran &#38;nbsp;
CW: Brian Abadia
Featured in the Luerzers archive.Best illustrations 2014Gold. Print and Newspaper. Addy Awards - 2015 






&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/069c3f63cf2a0a3614c36aca00e30318090a2db7f388c27efa630222764a2251/Interfere_2_2000_c-1.jpg" data-mid="28609930" border="0"  src="https://freight.cargo.site/w/1000/i/069c3f63cf2a0a3614c36aca00e30318090a2db7f388c27efa630222764a2251/Interfere_2_2000_c-1.jpg" /&#62;&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/d2aff6a9bcc05e98f42cbd5ded7a89010adca0a4e92479b2e0bc62894c303f90/Interfere_1_2000_c.jpg" data-mid="28609929" border="0"  src="https://freight.cargo.site/w/1000/i/d2aff6a9bcc05e98f42cbd5ded7a89010adca0a4e92479b2e0bc62894c303f90/Interfere_1_2000_c.jpg" /&#62;</description>
		
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		<title>Corolla Cross</title>
				
		<link>https://brianabadia.com/Corolla-Cross</link>

		<pubDate>Mon, 14 Feb 2022 22:35:17 +0000</pubDate>

		<dc:creator>BrianA</dc:creator>

		<guid isPermaLink="true">https://brianabadia.com/Corolla-Cross</guid>

		<description>
ECD: Gustavo Sarkis
GCD: Veronica Elizondo
CD: Martin Donovan
ACD (art): Fernando Lancas
ACD (copy): Brian Abadia
Directed by Max Malkin
 

The First-Ever Corolla Cross Feels Right.

Corolla Cross gives you exactly what you need. Not too big for your everyday. Not too small for your biggest adventures. The right amount of more just feels right. It is serendipity at its finest. 


	P-Rod is waving goodbye to a group of young skaters when one of his skateboards gets loose. In a series of serendipitous circumstances, the skateboard and P-Rod’s Corolla Cross go through the city in what looks like a ballet of fortunate events.
 &#38;nbsp;
	
We also did a bunch of these.


	




	

	



	
 And we did a lot of this, too; luckily for us, P-Rod is a cool dude and a great person to work with. &#38;nbsp;
	



	We also did tons of partnerships and social media.&#38;nbsp;
And I had the pleasure of writing for P-Rod and SpencerX’s handles.&#38;nbsp;


	

	&#60;img width="4480" height="4480" width_o="4480" height_o="4480" data-src="https://freight.cargo.site/t/original/i/f8afe1ca0da58bf37a7c56f906068509f12a03dee3da445f99594c95cee5dd53/NZ1A6459-Final_V2.jpg" data-mid="133501345" border="0"  src="https://freight.cargo.site/w/1000/i/f8afe1ca0da58bf37a7c56f906068509f12a03dee3da445f99594c95cee5dd53/NZ1A6459-Final_V2.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Corolla Family</title>
				
		<link>https://brianabadia.com/Corolla-Family</link>

		<pubDate>Mon, 14 Feb 2022 23:21:22 +0000</pubDate>

		<dc:creator>BrianA</dc:creator>

		<guid isPermaLink="true">https://brianabadia.com/Corolla-Family</guid>

		<description>
ECD: Gustavo Sarkis
GCD: Veronica Elizondo
CD: Martin Donovan
ACD (art): Fernando Lancas
ACD (copy): Brian Abadia
Directed by Ole Peters

 

Corolla Family: Feel Good. Look Good

Corolla decided to add three new members to its family, and well, the idea was to make it visually arresting. We also had to jump over 185,763,682,736 legal watch-outs to do it; on top of that, we shot it in Australia while working remotely under Covid. Yey, Fun! 🤘

	Two friends are coming back in their Corolla Apex after playing the concert of their lives, and they are ready for more. 
	



	A group of friends is going in their Corolla Hybrid to the first music festival after a whole year in lock-down. Soon they realize that the fun begins on the road. 

	



	In the Corolla Hatchback, changing lanes can change the way you feel. 
	



	
	

	
	
	
	
</description>
		
	</item>
		
		
	<item>
		<title>Corolla Sedan</title>
				
		<link>https://brianabadia.com/Corolla-Sedan</link>

		<pubDate>Tue, 10 Sep 2019 20:47:33 +0000</pubDate>

		<dc:creator>BrianA</dc:creator>

		<guid isPermaLink="true">https://brianabadia.com/Corolla-Sedan</guid>

		<description>
	GCD: &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  Verónica Elizondo &#38;nbsp;
ACD ART: &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Fernando LançasACD COPY: &#38;nbsp; &#38;nbsp; Brian Abadia
	The Greater Than Ever Corolla
This campaign is an ode to our target and how, with their actions, they are shaping the world around them. The expression of their identity and the mix of cultures bring to life the unapologetic side of Hispanic culture that is resonating in the mainstream. From the song “Despacito” to the movie “The Shape of Water,” Hispanics are leaving their mark everywhere they go. And they like it!



The TalentWhat better way to reach our target audience than to partner up with Latinos who are making it in the USA.&#38;nbsp;&#38;nbsp;

 &#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a87a7c473b889758ae791a99895de93a18b543eeede679c000e470a28bc8bd43/THE-TALENT-COROLLA.png" data-mid="51553693" border="0"  src="https://freight.cargo.site/w/1000/i/a87a7c473b889758ae791a99895de93a18b543eeede679c000e470a28bc8bd43/THE-TALENT-COROLLA.png" /&#62;


	Videos
We also created short-form videos to describe the highly complex, technical topic of the vehicle's security features with a touch of humor.


	
And on top of that, we decided to bring a unique sense of fashion rooted in an insight: the colcha San Marcos, a staple of any Latino household. &#38;nbsp;





	
Toyota Plant Takeover - ActivationActvation&#38;nbsp; + PR + Social Media
When launching the GREATER THAN EVER campaign, we decided to pay homage to the guys and gals who made the most sold vehicle in the world, the Toyota Corolla.&#38;nbsp;

	
	










	
And here are some of the color tests 
and scene setups 
during the actual production&#38;nbsp;
	




&#60;img width="1599" height="899" width_o="1599" height_o="899" data-src="https://freight.cargo.site/t/original/i/7566dba2de0f3b46cde8ca4e2c95ae92c6fbc165db84917a044517acf5429c52/2018-11-20_21-16-30_085.jpg" data-mid="52367658" border="0"  src="https://freight.cargo.site/w/1000/i/7566dba2de0f3b46cde8ca4e2c95ae92c6fbc165db84917a044517acf5429c52/2018-11-20_21-16-30_085.jpg" /&#62;
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