AD: Fernando Lanças
CW: Brian Abadia
CW: Brian Abadia
The Game of Feelings
Coca Cola
This was the official total market campaign for Coca-Cola Copa America Centenario 2016.
The "Game of Feelings" campaign started as a social media video. This production then became the official TV spot for the US General and Hispanic markets, as well as the LATAM market. This campaign replaced all Coca-Cola communications for this initiative.
18+ different videos were developed to represent the participating countries in Copa America in 2016. The spot ran on major networks such as ESPN, BeIN Sports, Fox Sports, and Univision. It was also displayed in Times Square and is now the official worldwide campaign for all soccer-related initiatives of the brand in 2016.
Coca Cola
This was the official total market campaign for Coca-Cola Copa America Centenario 2016.
The "Game of Feelings" campaign started as a social media video. This production then became the official TV spot for the US General and Hispanic markets, as well as the LATAM market. This campaign replaced all Coca-Cola communications for this initiative.
18+ different videos were developed to represent the participating countries in Copa America in 2016. The spot ran on major networks such as ESPN, BeIN Sports, Fox Sports, and Univision. It was also displayed in Times Square and is now the official worldwide campaign for all soccer-related initiatives of the brand in 2016.
Social & Digital
To leverage the content and be present in social media for every country that played Copa America, we created targeted content. 18+ pieces made fans come together, like, share and cheer.
To leverage the content and be present in social media for every country that played Copa America, we created targeted content. 18+ pieces made fans come together, like, share and cheer.
Director’s Cut
And we also received a great surprise from the director, Simón Brand, his cut.
Brian Abadia 2021©