ACD/CW: Brian Abadia & Michael Buss
ACD/AD: Lynn Born
Sr. AD: Maury De-Pro
ACD/AD: Lynn Born
Sr. AD: Maury De-Pro
World Cup in 2026? Say no more!
Reliant, the electricity company of Texas, decided that it also wanted to be part of the conversation around the 2026 World Cup.
The brief?
Guys, we are not sponsors at all and don't have any money, but we want to create an end card to support our current media during the WC. We want to be part of the conversation. You also have to make it happen while navigating the politics of 5 different agencies, and the concept needs to feel like a cohesive brand message, so... good luck, kids!
At the end, we did the end card, but also an anthem commercial featuring the different teams and nationalities, and came up with a powerful insight: We (Reliant) power the feeling of the true soccer fan, or in simple words, we power the devices that let you enjoy your fandom and support your team.
Reliant, the electricity company of Texas, decided that it also wanted to be part of the conversation around the 2026 World Cup.
The brief?
Guys, we are not sponsors at all and don't have any money, but we want to create an end card to support our current media during the WC. We want to be part of the conversation. You also have to make it happen while navigating the politics of 5 different agencies, and the concept needs to feel like a cohesive brand message, so... good luck, kids!
At the end, we did the end card, but also an anthem commercial featuring the different teams and nationalities, and came up with a powerful insight: We (Reliant) power the feeling of the true soccer fan, or in simple words, we power the devices that let you enjoy your fandom and support your team.
Yeah, we put together lots of spots... here are just a few we loved, but the client didn't.
PS: I know, these are much more fun.
And we also did a lot of collateral materials. Lots of them all over Texas.
But the coolest thing of all was that we changed the name of NRG Stadium to the Houston Reliant Stadium... well, once the WC is over.
Brian Abadia 2026©