GCD: Verónica Elizondo
ACD ART: Fernando Lanças
ACD COPY: Brian Abadia
ACD ART: Fernando Lanças
ACD COPY: Brian Abadia
The Greater Than Ever Corolla
This campaign is an ode to our target and how, with their actions, they are shaping the world around them. The expression of their identity and the mix of cultures bring to life the unapologetic side of Hispanic culture that is resonating in the mainstream. From the song “Despacito” to the movie “The Shape of Water,” Hispanics are leaving their mark everywhere they go. And they like it!
This campaign is an ode to our target and how, with their actions, they are shaping the world around them. The expression of their identity and the mix of cultures bring to life the unapologetic side of Hispanic culture that is resonating in the mainstream. From the song “Despacito” to the movie “The Shape of Water,” Hispanics are leaving their mark everywhere they go. And they like it!
The Talent
What better way to reach our target audience than to partner up with Latinos who are making it in the USA.
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What better way to reach our target audience than to partner up with Latinos who are making it in the USA.
Videos
We also created short-form videos to describe the highly complex, technical topic of the vehicle's security features with a touch of humor.
We also created short-form videos to describe the highly complex, technical topic of the vehicle's security features with a touch of humor.
And on top of that, we decided to bring a unique sense of fashion rooted in an insight: the colcha San Marcos, a staple of any Latino household.
Toyota Plant Takeover - Activation
Actvation + PR + Social Media
When launching the GREATER THAN EVER campaign, we decided to pay homage to the guys and gals who made the most sold vehicle in the world, the Toyota Corolla.
And here are some of the color tests
and scene setups
during the actual production
and scene setups
during the actual production
Brian Abadia 2026©