http://brianabadia.com Personal Website Mon, 01 Apr 2013 13:31:34 +0000 http://brianabadia.com en http://brianabadia.com/Not-So-Young-Creatives-2013 http://brianabadia.com/following/brianabadia.com/Not-So-Young-Creatives-2013 Mon, 01 Apr 2013 13:31:34 +0000 Personal Website 5308558 This is the entry piece my partner and summited for the NSYC 2013. The brief didn’t make much sense …[as usual]… but it was fun. Footnote: It was really hard to realize that for the first time since I’m doing this advertising craft, I’m not a Young Creative ...anymore. Reality hits hard. Para que no se repita. NSYC 2013 from Brian Abadia on Vimeo. This is the entry piece my partner and summited for the NSYC 2013. The brief didn’t make much sense …[as usual]… but it was fun. Footnote: It was really... http://brianabadia.com/Scrubbing-Bubbles http://brianabadia.com/following/brianabadia.com/Scrubbing-Bubbles Mon, 18 Mar 2013 12:56:22 +0000 Personal Website 5206320 Shower Break :15 Scrubbing Bubbles :15 from Brian Abadia on Vimeo. Shower Break :30 Scrubbing Bubbles :30 from Brian Abadia on Vimeo. Shower Break :15 Scrubbing Bubbles :15 from Brian Abadia on Vimeo. Shower Break :30 Scrubbing Bubbles :30 from Brian Abadia on Vimeo. http://brianabadia.com/Ford http://brianabadia.com/following/brianabadia.com/Ford Thu, 28 Feb 2013 17:33:39 +0000 Personal Website 5075308 The future… is the future… it’s unknown, uncertain and unexpected, and we as humans, like the idea of knowing what is there for us. Fortune cookies are just a vehicle to know the future… well… sort of. How: We placed our message “about the future” in the well known fortune cookies. The messages were about the benefits of the Ford cars (40 MPG, Sync technology, new models, etc.) Then, with the partnership of a local Chinese food restaurant, we delivered our message to our target. <img src="http://payload138.cargocollective.com/1/6/201130/5075308/Fordtune cookies2.jpg" width="670" height="517" width_o="1056" height_o="816" src_o="http://payload138.cargocollective.com/1/6/201130/5075308/Fordtune cookies2_o.jpg" data-mid="27281169" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/6/201130/5075308/Fordtune cookies.jpg" width="670" height="517" width_o="1056" height_o="816" src_o="http://payload138.cargocollective.com/1/6/201130/5075308/Fordtune cookies_o.jpg" data-mid="27281168" border="0" align="left"/> The future… is the future… it’s unknown, uncertain and unexpected, and we as humans, like the idea of knowing what is there for us. Fortune cookies are just... http://brianabadia.com/Coast-Guard http://brianabadia.com/following/brianabadia.com/Coast-Guard Wed, 27 Feb 2013 12:37:10 +0000 Personal Website 5075376 Using Facebook as media, we decided to trick the system by advertising for free. The message was simple: Wear a life Jacket/Carry your flares. The idea was to use the hype of the “how do I really look like” type of pictures and use it as our vehicle. People was already using this type of photographical arrangements to comments about rock bands, students, photographers, people at the gym, etc. It was easy… we saw the opportunity, and with stock pictures and a clear message, we did our job. We tagged other people on the pictures and then we just waited till they share the message. <img src="http://payload138.cargocollective.com/1/6/201130/5075376/Coast Guard.jpg" width="670" height="517" width_o="1056" height_o="816" src_o="http://payload138.cargocollective.com/1/6/201130/5075376/Coast Guard_o.jpg" data-mid="27280748" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/6/201130/5075376/Coast Guard2.jpg" width="670" height="517" width_o="1056" height_o="816" src_o="http://payload138.cargocollective.com/1/6/201130/5075376/Coast Guard2_o.jpg" data-mid="27280749" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/6/201130/5075376/Coast Guard3.jpg" width="670" height="517" width_o="1056" height_o="816" src_o="http://payload138.cargocollective.com/1/6/201130/5075376/Coast Guard3_o.jpg" data-mid="27280750" border="0" align="left"/> Using Facebook as media, we decided to trick the system by advertising for free. The message was simple: Wear a life Jacket/Carry your flares. The idea was to use... http://brianabadia.com/Walgreens http://brianabadia.com/following/brianabadia.com/Walgreens Wed, 27 Feb 2013 12:33:53 +0000 Personal Website 5075339 A corner is technically a place where two things or events intersect. Two apparently unrelated histories become one for a split second. Our idea was to find a common ground between your story (whichever it is) and Walgreens. How: Placing our message at the corner of selected magazines our target reads, and making an obvious connection with the article on the page. <img src="http://payload138.cargocollective.com/1/6/201130/5075339/walgreeens1a.jpg" width="521" height="757" width_o="521" height_o="757" src_o="http://payload138.cargocollective.com/1/6/201130/5075339/walgreeens1a_o.jpg" data-mid="27281499" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/6/201130/5075339/walgreens1.jpg" width="575" height="778" width_o="575" height_o="778" src_o="http://payload138.cargocollective.com/1/6/201130/5075339/walgreens1_o.jpg" data-mid="27281508" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/6/201130/5075339/walgreens2.jpg" width="594" height="774" width_o="594" height_o="774" src_o="http://payload138.cargocollective.com/1/6/201130/5075339/walgreens2_o.jpg" data-mid="27281512" border="0" align="left"/> A corner is technically a place where two things or events intersect. Two apparently unrelated histories become one for a split second. Our idea was to find a... http://brianabadia.com/Radio http://brianabadia.com/following/brianabadia.com/Radio Fri, 01 Jun 2012 18:21:52 +0000 Personal Website 2857457 Produced Work. McDonald's - Rolo McFlurry Walgreens - Loyalty Walgreens Loyalty from Brian Abadia on Vimeo. SC Johnson - Spring Scale Spring Scale SC Johnson from Brian Abadia on Vimeo. Produced Work. McDonald's - Rolo McFlurry Walgreens - Loyalty Walgreens Loyalty from Brian Abadia on Vimeo. SC Johnson - Spring Scale Spring Scale SC... http://brianabadia.com/OOH http://brianabadia.com/following/brianabadia.com/OOH Wed, 30 May 2012 09:00:35 +0000 Personal Website 3292914 Produced Work <img src="http://payload49.cargocollective.com/1/6/201130/3292914/MC verde te quiero verde.png" width="670" height="307" width_o="1033" height_o="474" src_o="http://payload49.cargocollective.com/1/6/201130/3292914/MC verde te quiero verde_o.png" data-mid="16888541" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/6/201130/3292914/MC Sana Manzana.png" width="670" height="309" width_o="993" height_o="459" src_o="http://payload49.cargocollective.com/1/6/201130/3292914/MC Sana Manzana_o.png" data-mid="16888542" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/6/201130/3292914/RoloMcFlurry1.png" width="670" height="306" width_o="1131" height_o="517" src_o="http://payload49.cargocollective.com/1/6/201130/3292914/RoloMcFlurry1_o.png" data-mid="16949105" border="0" align="left"/> Produced Work http://brianabadia.com/Case-Study http://brianabadia.com/following/brianabadia.com/Case-Study Thu, 19 Apr 2012 14:22:07 +0000 Personal Website 3239311 This video was intended to prove that ideas have no limits. My partner and I decided to create a collective song with musicians all over the world. First, we created a musical track that contained no more than a little Latin percussion beat, and two guitar chords (Em – Bm) played back and forth. We uploaded this track to the Internet and made it available for anyone to download it. Then, we recorded a little instructional video. We asked the people to download the musical track and use it as reference for timing purposes. We also asked them to record a video of them playing a musical instrument with their laptops or cell phones and send it to us. Every person was free to do and play as they wish… they could play whatever they want on the video (following the tempo and the chords we provided). Finally, my partner and I collected all the videos from musicians around the world, and made a single masterpiece. A collective song with musicians from all over the world… we did it in 72 hrs. Around the world in 72 hrs from Brian Abadia on Vimeo. This video was intended to prove that ideas have no limits. My partner and I decided to create a collective song with musicians all over the world. First, we... http://brianabadia.com/Young-Creatives2012 http://brianabadia.com/following/brianabadia.com/Young-Creatives2012 Thu, 19 Apr 2012 14:16:40 +0000 Personal Website 3238809 This video was created as the entry piece for the Young Creatives 2012 contest sponsored by El Circulo Creativo. My partner and I had 72 Hrs to come up with a creative idea to solve the brief. It was a race against the clock. Weight For it from Brian Abadia on Vimeo. This video was created as the entry piece for the Young Creatives 2012 contest sponsored by El Circulo Creativo. My partner and I had 72 Hrs to come up with a... http://brianabadia.com/Converse http://brianabadia.com/following/brianabadia.com/Converse Thu, 01 Mar 2012 17:28:47 +0000 Personal Website 2909322 Series of print ads that reflect the mentality of those who wear converse shoes. Insights into everyday situations. *Spec Work <img src="http://payload30.cargocollective.com/1/6/201130/2909322/conversei was inlove.png" width="670" height="495" width_o="793" height_o="587" src_o="http://payload30.cargocollective.com/1/6/201130/2909322/conversei was inlove_o.png" data-mid="16857868" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/6/201130/2909322/c2.png" width="670" height="491" width_o="793" height_o="582" src_o="http://payload30.cargocollective.com/1/6/201130/2909322/c2_o.png" data-mid="14880543" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/6/201130/2909322/c3.png" width="670" height="447" width_o="792" height_o="529" src_o="http://payload30.cargocollective.com/1/6/201130/2909322/c3_o.png" data-mid="14880546" border="0" align="left"/> Series of print ads that reflect the mentality of those who wear converse shoes. Insights into everyday situations. *Spec Work